Wednesday, December 9, 2009

Urban Behavior Arrives at The Denim Shop!

The Denim Shop is pleased to announce the arrival of the popular Canadian brand, Urban Behavior! With over 20 years of experience in fashion and retail, the Urban Behavior Brand has developed into a leader in the Canadian fashion industry. Recently, they began expanding their wildly popular brand to the United States with extraordinary success.

Their story started in 1989 with the introduction of their first fashion forward store opening in Toronto. It had a more urban, edgier look and feel than other retail stores which gained them instant popularity. They continued to grow and open new stores over the next few years in spite of the recession by anticipating fashion trends and providing the most trend-right product.

After 10 years of growth from following a proven model of success, the Urban Behavior Company foresaw a huge change in the buying behavior of the general population. Customers were shifting from pricey designer labels to more stylish, yet budget friendly items. In order to best serve their customers, Urban Behavior left their designer labels behind and began designing their own high quality, affordable, fashion forward brands- UB Jeans and Urban Behavior. Having control over design and manufacturing allowed them to control prices and to present only the most current styles. This new model has helped them to continue to expand to this day.

The keys to Urban Behavior's success lie in their ability to take a concept from the runway to the retail sales floor in 4 weeks while keeping the quality high and the price low. Because they are constantly looking for the freshest trends, the designers at Urban Behavior, travel the world, attending key runway shows and taking in global fashions. Their design and manufacturing sectors are integrated so well that they can easily send their finds to the sales floor at just the right time.

We are thrilled to be adding this contemporary brand of denim and sportswear. Their sister brand Costa Blanca is another one to watch with less of an emphasis on denim and more on sportswear. Upcoming spring arrivals promise to be fresh and bright!

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