Monday, May 18, 2009

New Trend in Jeans- Organic Denim

Although the green movement has been around for decades, it has just recently been elevated from a small cult following of politicians, celebrities and "hippies" (for lack of a better word) to a mainstream movement. At The Denim Shop we do our best to recycle and reuse when possible and believe that being green is something anyone can aspire to on whatever level is comfortable for them.
Green, organic clothing is a fairly new concept in maintaining an earth friendly lifestyle. Organically made clothing can fit into several categories. Some organic clothing is simply made from organic materials such as cotton which has been grown free from chemical pesticides and with earth friendly farming techniques. Other clothing is organically treated, using as few chemicals as possible during it's processing so that neither you or the earth is absorbing chemicals that are unnecessary.
In recognition and support of those embracing cleaner lifestyles, we have gradually started adding organic denim to our assortment of jeans. You will notice these denims are darker in color since they have not had the amount of chemical processing and fading that is used on most denim. The denim is soft and comfortable like other denim, but seems to hold it's shape better since it's fibers have not been weakened by chemicals.
Currently, we offer organic denim from MEK and !iT Jeans, but will be looking to add more brands in the near future.

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